THE GREAT FIREWALL
IS NOT A BARRIER.
IT IS A FILTER.
Most Western publishers fail in China because they translate words, not culture. They port their Steam pages and expect Bilibili users to care.
We don't do translations. We do culturalization. We embed your IP into the algorithmic arteries of Douyin, Xiaohongshu, and WeChat.
Start dominating.
END-TO-END SOLUTIONS FOR CHINA & ASIA
We deliver every layer of market entry — from first impression to long-term community ownership.
Paid Media
Precision-targeted advertising across Bilibili, Douyin, Tencent, and more to maximise reach, installs, and ROI.
Paid Placement
Strategic placements within gaming media and platform hubs — Keylol, Taptap, and top gaming portals — for maximum visibility.
KOL & Influencers
Leverage China's top key opinion leaders and content creators to build trust, drive engagement, and amplify your game's voice authentically.
Booster Programs
Activate performance booster campaigns to accelerate visibility, pre-registration numbers, and day-one downloads at launch.
Social Media Management
Strategic management and original content creation across China's leading social platforms — daily operations, trend-riding, and community growth.
Community Management
Build and nurture thriving player communities on QQ, Discord, and platform forums to increase loyalty, retention, and advocacy.
PR & Media Release
Distribute news through our network of 1,000+ trusted regional media partners across 45+ countries in 10+ languages.
Sentiment Analysis
AI-powered monitoring and analysis of player sentiment across platforms — tracking player mood, brand health, and market trends in real time.
Turnkey Solutions
From strategy to execution to optimisation to growth — a complete, fully-managed marketing operation tailored for your game's success.
Additional Services
Market research, creative & video production, localization (language & cultural), events & offline activations, and CRM lifecycle management.
Trusted by global game developers & publishers
PROVEN IN COMBAT
Real campaigns. Real publishers. Real results inside the Chinese market.
theHunter: Call of the Wild — China Launch
Partnered with Avalanche Studios Group to grow theHunter in the Chinese market through KOL campaigns, Steam promotion, community management, and localized content — successfully increasing visibility, player engagement, and brand awareness among PC and simulation gaming audiences.
Kingdom: Two Crowns — China Expansion
Partnered with Raw Fury to expand Kingdom: Two Crowns into the Chinese market through localized community operations, Bilibili advertising, influencer collaborations, and multi-platform content campaigns sustained across major campaign cycles since 2025.
Deadzone: Rogue — China Market Activation
Supported Deadzone: Rogue's launch through localized Bilibili advertising, FPS influencer collaborations, and community operations across China's core gaming audience. The campaign reached Steam China Top Sellers #1 during major sales periods in May and August — featured by ASUS China (3.4M followers) and NVIDIA China (2.3M followers).
Becastled — Global Cross-Platform Growth
Expanded Becastled across China and Western markets through influencer campaigns, paid media, community management, and Keymailer distribution — driving long-term visibility and player growth worldwide across Bilibili, Douyin, YouTube, Twitch, and Nintendo Switch.
"Henry and his team helped us create big exposure on Chinese video platforms for the release of our game."
THE TGME PROTOCOL
Culturalization Audit
We analyze your IP through a Chinese lens. Removing friction points, enhancing localized appeal, and identifying the perfect cultural hooks.
Infrastructure Setup
Establishing your official presence across all mandatory platforms. Verified accounts, localized branding, and technical compliance.
KOL Activation
Deploying our network of top-tier Chinese influencers. We don't just sponsor them; we co-create content that feels native and viral.
Algorithmic Scaling
Data-driven velocity. Pumping high-performing content with precision media buys to dominate trending lists and platform front pages.
START A CONVERSATION
The Chinese market moves fast. Get in touch with our team today.
Direct Contact
Prefer to reach out directly? Henry and the team are available via email or WhatsApp.