CHINA'S GAMING ECOSYSTEM IS NOT A BARRIER. IT'S A FILTER.
Western publishers entering China need more than translation. Steam, Bilibili and local platforms need a game strategy for Chinese players.
We localize and culturalize games for China, adapting your IP for Douyin, Xiaohongshu, WeChat and platforms Chinese players use.
Localize
Adapt language, art and hooks for Chinese players.
Launch in China
Launch across the Chinese platforms that matter.
Grow
KOLs and paid media grow Chinese player reach.
END-TO-END GAME MARKETING FOR CHINA
China game market entry from launch and player acquisition to long-term community growth.
ACQUIRE
03 SERVICESPlayer Ads
Paid media and player acquisition across Bilibili, Douyin and Tencent to reach Chinese gamers and installs.
Game Promotion
Promote games in China through Keylol, TapTap, Gamersky and Gcores for visibility across gaming media and platform hubs.
Launch Campaigns
Run China game launch campaigns to grow visibility, pre-registrations and day-one downloads across local platforms.
ENGAGE
03 SERVICESKOL & Influencers
Work with Chinese gaming KOLs and creators across Bilibili and Douyin to build trust, engagement and authentic game awareness.
China Social Media
Manage game content across China's social platforms, with local creative, daily operations and community growth.
China Community
Build Chinese game communities across QQ, Discord and platform forums to grow player loyalty, retention and advocacy.
UNDERSTAND
02 SERVICESGamer Insights
Track Chinese gamer sentiment, player behaviour and market trends across local platforms to guide launch and growth strategy.
China Gaming PR
Run China gaming PR through trusted media partners, local outlets and gaming channels to build launch visibility.
OPERATE
02 SERVICESMarket Entry
China game market entry from strategy and launch planning to execution, optimisation and long-term growth.
Publishing Support
China game publishing support, localization, market research, creative production, events and CRM lifecycle management.
Trusted by global game developers & publishers
PROVEN IN CHINA
Real game campaigns. Real publishers. Real results in China.
theHunter: Call of the Wild — China Launch
Partnered with Avalanche Studios Group on China game marketing through KOL campaigns, Steam promotion, community management and localized content, growing visibility and player engagement among PC gamers.
Kingdom: Two Crowns — China Expansion
Partnered with Raw Fury to expand Kingdom: Two Crowns in China through Bilibili advertising, localized community management, influencer marketing and multi-platform game promotion.
Deadzone: Rogue — China Market Launch
Supported Deadzone: Rogue's China game launch with Bilibili advertising, gaming influencers and community management. The campaign reached Steam China Top Sellers #1 during major sales periods and earned coverage from ASUS China and NVIDIA China.
Becastled — China & Global Growth
Expanded Becastled in China and Western markets through influencer marketing, paid media and community management, growing players across Bilibili, Douyin, YouTube, Twitch and Nintendo Switch.
"Henry and his team helped us create big exposure on Chinese video platforms for the release of our game."
Sponge Break — China Launch
Launched Sponge Break in China through three creator partnerships, targeted Keylol placements and social coverage across Weibo, WeChat and Bilibili, connecting the new indie title with Chinese PC players during its launch window.
Extinction Day — China Promotion
Partnered with Dry Gin Studios to promote Extinction Day's War Disaster Mode through five Bilibili creators and targeted gaming PR across mainland China and Taiwan, showcasing strategic gameplay and securing coverage from GNN Gamer.
THE TGME PROTOCOL
Localization Audit
We assess game localization through a Chinese lens, adapting language, creative and cultural hooks for local players.
China Compliance
Prepare for China game publishing with local platform setup, localized branding and technical compliance support.
KOL Activation
Activate Chinese gaming influencers and KOLs to co-create native content for Bilibili, Douyin and local players.
Player Growth
Scale Chinese player growth with high-performing content, paid media and data across the platforms that matter.
CHINA GAME LAUNCH
Planning a game launch in China? Talk to our team today.
Direct Contact
Prefer to reach out directly? Henry and the team are available via email or WhatsApp.
